Areas of Expertise:
Brand marketing, sales, trade shows and product development
Robin Kramer is an independent sales and marketing consultant who has
an impressive history with leaders in the retail industry that have
built their brands on innovative merchandising and strong service
cultures. Among these brands is Williams-Sonoma, Inc. where she
utilized her operations management background to develop and refine
the process of opening new stores during a period of rapid expansion
across that organizationšs three retail brands: Williams-Sonoma,
Pottery Barn and Hold Everything. During her tenure at
Williams-Sonoma, Inc. Kramer overhauled the store associate
recognition program as part of a larger initiative focused on
associate job satisfaction. She also led the customer service
functions for all retail brands there, including the development and
implementation of service standards in stores and call centers. She
went on to implement similar programs and new initiatives at another
forward-thinking retail brand, the Old Navy division of Gap, Inc.
For the past 10 plus years, Robin has worked with small, upscale
wholesale brands and designers to bring their products to market,
position these niche brands for maximum exposure to their target
customers and build relationships with national and international
retailers. She has a keen eye for recognizing products and designs
that represent a unique and fresh approach in a crowded and
competitive space.
She is based in Los Angeles, California.
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